Scope

This notice applies when you use GuardianRide’s apps or websites to request or receive products or services, including rides or deliveries.

This notice describes how we collect and use your data if you request or receive products or services through GuardianRide’s apps or websites.

This notice does not describe GuardianRide’s collection and use of your data if you use GuardianRide to provide (instead of request or receive) services through GuardianRide’s app or websites, including as a driver. GuardianRide’s notice describing our collection and use of such data is available here. Those who use GuardianRide to either request, receive or provide services are referred to as “users” in this notice.

Our privacy practices are subject to applicable laws in the places in which we operate. The types of data processing that such laws require, allow, or prohibit vary globally. Therefore, if you travel across national, state or other geographic borders, GuardianRide's data processing practices described in this notice may differ from those in your home country or territory.

A. The data we collect

GuardianRide collects data:

• That you provide
• When you use our services
• From other sources

Please go here for a summary of the data we collect and how we use it.

GuardianRide collects the following data:

1. Data you provide: This includes:

a. Account information. We collect data when you create or update your GuardianRide account.

Data Types:

• Address
• Contact info (email or phone number)
• First and last name
• Login name and password
• Phone number
• Payment method (including related payment verification information)
• Profile photo
• Settings (including accessibility settings) and preferences

b. Demographic data. We collect demographic data if necessary to enable certain features. For example:

• We collect your date of birth and/or age
• We collect or infer your gender

Data Types:

• Age or date of birth
• Gender or inferred gender (using first name)

c. Identity verification information. This refers to the data that we collect to verify your account or identity. This may include biometric data that allows you to be identified based on your physical or biological characteristics. For example, biometric data is generated when we use facial verification technology to confirm that your account is not being used by anyone other than you, your age, or to prevent creation of fraudulent accounts.

Data Types:

• Government-issued identification documents, such as driver’s licenses or passports (which may contain identification photos and numbers, expiration date, and demographics)
• User-submitted selfies
• Facial verification information

d. User content. This refers to the data that we collect when you:

• Use features that enable you to create Lists or reviews of restaurants or merchants.
• Upload photos and recordings (including those submitted for purposes of customer support).
• Respond to surveys

Data Types:

• Ratings or feedback
• Uploaded photos and audio or video recordings, including in-app audio recordings, and user generated content
• Survey responses

2. Data collected when you use our services: This includes:

a. Location data. We determine your approximate location and can determine your precise location if you allow us to do so through the settings on your phone. You can use GuardianRide without letting us collect your precise location. However, it may be less convenient for you, including because you will have to type your location into your phone instead of allowing us to detect it for you.

Data Types:

• Approximate location
• Precise location

b. Trip information. This refers to the details we collect about your trip. Details collected about your trip.

Data Types:

• Payment information (including amount charged and payment method)
• Special instructions, allergies
• Statistics derived from past trip information
• Trip details (date and time, requested pickup and dropoff addresses, distance traveled)
• Tax ID (where required by local regulations)

c. Usage data. This refers to data about how you interact with GuardianRide’s apps and websites.

Data Types:

• App crashes and other system activity
• Access dates and times
• App features or pages viewed
• GuardianRide search history
• Data regarding your interactions with marketing and advertising campaigns

d. Device data. This refers to data about the device(s) you use to access GuardianRide.

Data Types:

• Advertising identifiers
• Browser type
• Device motion data
• Device IP address or other unique device identifiers
• Hardware models
• Mobile network data
• Operating systems and versions
• Preferred languages

e. Communications data. This refers to the data we collect when you (i) contact GuardianRide for customer support, to report a safety concern, or other inquiries and (ii) communicate with drivers and delivery people through GuardianRide’s apps.

Data Types:

• Communication type (phone or text message)
• Content (including audio recordings, recordings of phone calls, call transcripts, and chat logs)
• Date and time

f. In-Vehicle Recordings. We will collect videos of you taken by in-cabin cameras. We may also collect audio recordings, such as when you contact GuardianRide during a trip for customer support purposes.

Data Types:

• Visual and/or audio recordings

3. Data from other sources: These include:

a. Law enforcement officials, public health officials and other government authorities.

Data Types:

• Name
• Contact info
• Information relating to law enforcement, health or other investigations

b. Marketing partners, advertisers, and service providers. This includes banks in connection with cash back programs,* and data resellers.*

Data Types:

• Usage data, including your engagement with marketing and advertising campaigns
• Contact
• Device
• Enrichment data such as demographics (age range, household income range, gender), general interests and lifestyle, general purchasing behavior, viewing preferences and streaming habits.*

c. Service providers who help us verify your identity or detect fraud.

Data Types:

• Confirmation of whether your account information relates to known persons
• Name
• Contact info
• Date of birth
• Information relating to the wireless carrier associated with your phone, such as carrier name and network type
• Government-issued identification documents such as driver’s licenses or passports, and related information (such as identification numbers, expiration date, and demographics)

d. GuardianRide account owners. This refers to GuardianRide account owners who request services for you (such as friends or family members), or who enable you to request services through their accounts.

Data Types:

• Name
• Contact info
• Location
• Trip/order info

e. GuardianRide business partners (account creation and access, and APIs). GuardianRide may receive your data from business partners through which you create or access your GuardianRide account, such as payment providers, social media services, or apps or websites that use GuardianRide’s APIs or whose APIs GuardianRide uses.

Data Types:

• Varies depending on the business partner you use to create or access your GuardianRide account, or the API used.

f. GuardianRide business partners (debit or credit cards). GuardianRide may receive your data from business partners in connection with debit or credit cards issued by a financial institution in partnership with GuardianRide to the extent disclosed in the terms and conditions for the card.

Data Types:

• Debit or credit card activity information

g. Users or others providing information in connection with customer support issues, claims or disputes.

Data Types:

• Name
• Evidence relating to accidents, conflicts, claims or disputes (which may include photos or recordings of you).

B. How we use data

GuardianRide uses data to enable reliable and convenient transportation, delivery, and other products and services. We also use data:

• To enhance the safety and security of our users and services, and to prevent and detect fraud
• For marketing and advertising
• To enable communications between users
• For customer support
• For research and development
• To send non-marketing communications to users
• In connection with legal proceedings

1. To provide our services. GuardianRide uses data to provide, personalize, maintain, and improve our products and services.

a. Creating and updating your account

Data Types:

• Account
• Demographics
• Location

b. Enabling services and features. This includes:

• Enabling navigation to pickups and dropoffs, calculating ETAs and tracking the progress of rides or deliveries
• Enabling navigation to pickups and dropoffs, calculating ETAs and tracking the progress of rides or deliveries
• Enabling features that involve data sharing, such as ETA sharing and fare splitting
• Enabling accessibility features

Data Types:

• Account
• Data from other sources
• Demographics
• Device
• Ratings

d. Processing payments and enabling payment and e-money products.

Data Types:

• Account
• Data from other sources
• Demographics
• Trip/order

e. Personalizing your account. For example, we may present you with personalized restaurant or food recommendations, or trip suggestions, based on your prior orders, trips and delivery location.

Data Types:

• Account
• Device
• Location
• Trip/order
• Usage

f. Providing you with trip or delivery updates and generating receipts.

Data Types:

• Account
• Trip/order

g. Informing you of changes to our terms, services, or policies.

Data Types:

• Account
• Trip/order

h. Performing necessary operations to maintain our services, including to troubleshoot software bugs and operational problems.

Data Types:

• Account
• Device
• Usage

2. For safety, security, and fraud prevention and detection. We use data to help maintain the safety and security of our services and users.

a. Verifying your account, identity or compliance with safety requirements. This includes:

• Verifying that you are who you say you are by using the account information you provide during signup (such as name, contact information, date of birth or payment information) alongside insights from identity and fraud prevention third-party databases
• Verifying your age and that your account is being used by you and not someone else by: Collecting your ID number and/or a photo of your ID, and completing a verification to confirm that the ID is valid, unaltered and that no other account is associated with that document* , Collecting a real-time selfie that we compare against the photo on your ID or your profile photo to confirm that the photos are of the the same person*

Data Types:

• Account
• Data from other sources (third-party databases)
• Demographics
• Identity verification (In-vehicle recordings)
• User content

b. Preventing, detecting, and combating fraud, including by Guest Users.

• Account
• Communications between users
• Data from other sources (driver data)
• Demographics
• Device
• Identity verification
• Location
• Trip/order
• Usage

c. Predicting and helping avoid pairings of users that may result in increased risk of conflict,* or where one user has previously given the other a low (for instance, one star) rating.

Data Types:

• Account
• Trip/order (including cancellation rates)
• Usage
• User content (ratings and reported incidents)

d. Providing live support from safety experts during trips or deliveries.

Data Types:

• Account (phone, user name, vehicle details)
• Location
• Trip/order
• User content

e. Enforcing GuardianRide’s Terms and Conditions, Community Guidelines, and other policies and standards that are communicated to you.

Data Types:

• Account
• Communications
• Data from other sources (driver data)
• Device
• Identity verification
• In-vehicle recordings
• Location
• Trip/order
• Usage

3. For marketing and advertising. GuardianRide uses data (except Guest Users’ data) to market its services, and those of GuardianRide partners.

a. Personalizing marketing and ads relating to GuardianRide products and services, and those offered by other companies. For example, GuardianRide may:

• Use your personal data to understand your interests, preferences, or characteristics about you, and personalize ads we show you.
• Send push notifications suggesting your favorite destinations or merchants, or in-app messages offering discounts or promotions for products or merchants similar to those you’ve previously ordered.
• Display personalized ads on GuardianRide or other companies’ apps or websites. To do this, GuardianRide builds groups, or audiences, based on your interests, preferences, or characteristics, and prioritizes what ad to show you based on what audience our advertisers want to reach.
• Personalize sponsored listings, discounts or promotions for restaurants and merchants available on GuardianRide.

Data Types:

• Account
• Data from other sources
• Data from other sources (driver data)
• Demographics (including inferred gender)
• Device
• Location
• Trip/order
• Usage

b. Displaying ads that are targeted based on data about your current trip or delivery request, including time of request and services requested. For example, if you request a trip to a supermarket, we may display in-app ads for third-party products that may be available at that supermarket.

• Account
• Data from other sources
• Data from other sources (driver data)
• Demographics (including inferred gender)
• Device
• Location
• Trip/order
• Usage

c. Measuring the effectiveness of marketing and ads, and optimizing our advertising and marketing campaigns. For example, GuardianRide may:

• Use your data to determine whether your usage of our apps and websites can be attributed to specific marketing campaigns about GuardianRide products and services.
• Use data about your interaction with ads to help our advertisers understand the performance of their ad campaigns served by GuardianRide.

Data Types:

• Account
• Device
• Usage

4. To enable communications between users.

For example, a driver may message or call you to confirm a pickup location, you may call a driver to retrieve a lost item, or a restaurant or delivery person may contact you with information about your order.

Data Types:

• Account
• Device
• Usage

5. For customer support.

This includes investigating and addressing user concerns, including investigating user reported misconduct (such as inappropriate messages or fraud), monitoring and improving our customer support responses and processes, and identifying potential participants in research studies relating to customer support issues. GuardianRide may use GenAI tools for these purposes.

Data Types:

• Account
• Communications
• Device
• Identity verification info
• Data from other sources
• Location
• Usage
• User content
• Trip/order
• In-vehicle recordings

6. For research and development.

We use data for analysis, research and product development, including training machine learning models. This helps us make our services more convenient and easy to use, enhance the safety and security of our services, and develop new services and features.

Data Types:

• Account
• Communications
• Data from other sources
• Demographics
• Device
• Identity verification
• Location
• Usage
• User content
• Trip/order

7. For non-marketing communications.

This includes surveys and communications regarding elections, ballots, referenda and other political processes that relate to our services. For example, we may notify you of ballot measures or pending legislation relating to GuardianRide’s services where you live.

Data Types:

• Account
• Location

8. For legal proceedings and requirements.

We use data to investigate or address claims or disputes relating to use of GuardianRide’s services; to satisfy requirements under and/or for purposes of compliance with, applicable laws, regulations, operating licenses, agreements or insurance policies; or pursuant to legal process or governmental request, including from law enforcement.

Data Types:

• Account
• Communications
• Data from other sources
• Demographics
• Device
• Identity verification
• Location
• Usage
• User content
• Trip/order
• In-vehicle recordings

C. Core automated processes

GuardianRide uses automated processes to enable certain parts of our products and services, including functions essential for service delivery and user safety such as matching, pricing and fraud prevention and detection.

GuardianRide relies on automated processes to enable essential parts of our services, including matching (pairing users requesting and providing transportation), pricing (calculating the amount owed for such services) and fraud detection and prevention. These processes allow GuardianRide to provide a seamless, and safe, experience to millions of users globally every day.

This section describes how automated matching and fraud prevention and detection processes work, including how they impact your GuardianRide experience and the personal and non-personal data used to enable these processes.

You may contact GuardianRide if you have questions or concerns regarding these processes.

1. Matching

GuardianRide uses algorithms to efficiently match you with drivers. Our algorithms evaluate various factors to determine the best match, including your location, requested destination, and historical data (including whether you and a driver have previously reported having negative experiences with each other). We are constantly refining our matching process to provide the best experience to all users on our platform and may consider different factors depending on the location where you use GuardianRide.

2. Fraud prevention and detection

GuardianRide uses algorithms to prevent and detect fraud against GuardianRide or our users. This includes efforts to monitor for account takeovers, suspicious user behaviors, and unauthorized access attempts, including by third-party aggregators.

These tools look for patterns that may indicate fraudulent behavior, such as those that vary significantly from typical user behavior. To do this, GuardianRide performs real-time monitoring of information collected from or generated by users, including location data, payment information, and GuardianRide usage. We also examine historical data and compare it against real-time data to help detect suspicious behavior.

GuardianRide may limit your access to its services, or require that you undertake a particular action such as verifying your identity before allowing such access, if it detects potential fraudulent activity.

You may contact GuardianRide customer support if you have questions or concerns about these processes.

D. Cookies and related technologies

GuardianRide and its partners use cookies and other online identifiers on our apps, websites, emails and online ads for purposes described in this notice.

Cookies are small text files that are stored on browsers or devices by websites, apps, online media and ads. GuardianRide uses cookies and similar technologies for purposes such as:

• Authenticating users
• Remembering user preferences and settings
• Determining the popularity of content
• Delivering and measuring the effectiveness of advertising campaigns
• Analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our services

We may also allow others to provide audience measurement and analytics services for us, to serve ads on our behalf across the internet or for other companies’ products and services on our apps, and to track and report on the performance of those ads. These entities may use cookies, web beacons, SDKs and other technologies to identify the devices used by visitors to our websites, as well as when they visit other online sites and services.

E. Data sharing and disclosure

We share your data with other users where necessary to provide our services or features, at your request, or with your consent. We also share data with our affiliates, subsidiaries, service providers and partners, for legal reasons, or in connection with claims or disputes. GuardianRide may share data:

1. With other users

This may include sharing data with:

Recipient

Your driver

Data Shared:

• Account (First name and Rating)
• Pickup and/or dropoff locations
• Settings (including accessibility settings) and preferences

2. Upon request or with your consent

This may include sharing data with:

Recipient

GuardianRide business partners. We share data with companies whose apps or websites you access through GuardianRide, including for purposes of promotions, contests or specialized services.

Data Shared:

Depending on the app or website you access through GuardianRide, and for what purpose, data may include:

• Account
• Device
• Trip/order

Recipient

Emergency services. We enable you to share your data with police, fire, and ambulance services in the event of an emergency or after certain incidents. For more information, please go to the “Choice and transparency” and “Emergency data sharing” sections below.

Data Shared:

• Account
• Name
• Phone number
• Location
• Trip/order
• Requested pickup/dropoff

Recipient

Insurance companies. If you are involved in an incident, or report or submit a claim to an insurance company relating to GuardianRide’s services, GuardianRide will share data with that insurance company for the purpose of adjusting or handling that claim.

Data Shared:

Data necessary to adjust or handle the claim may include:

• Account
• Communications
• Device
• Location
• Trip/order
• Usage
• User content

3. With GuardianRide service providers and business partners

These include the third parties, or categories of third parties, listed below.

• Accountants, consultants, lawyers, and other professional service providers.
• Ad and marketing partners and providers, including ad and marketing publishers (such as social media platforms), ad networks and advertisers, third-party data providers, ad technology vendors, measurement and analytics providers, and other service providers. GuardianRide uses these vendors to reach or better understand current and potential users of GuardianRide services or of our advertising partners, and measure and improve ad effectiveness. For example, we share audience lists with ad and marketing publishers in which users are identified by limited data points (e.g., mobile advertising ID, hashed email, name) and grouped based on inferred interests and characteristics. GuardianRide instructs ad and marketing publishers to target these groups, or audiences, with ads.
• Ad intermediaries. We share data - including advertising or device identifier, hashed email address, approximate location, current trip or order information, and ad interaction data - with these intermediaries to enable their services and for such other purposes as are disclosed in their privacy notices. You may opt out from ad personalization.
• Customer support platform and service providers.
• Google, in connection with the use of Google Maps in GuardianRide’s apps. Identity verification and risk solutions providers.
• Payment processors and facilitators.
• Research partners, including those performing surveys or research projects in partnership with GuardianRide or on GuardianRide’s behalf.
• Social media companies in connection with GuardianRide’s use of their tools in GuardianRide’s apps and websites.
• Service providers that assist GuardianRide to enhance the safety and security of GuardianRide apps and services.
• Service providers that provide us with artificial intelligence and machine learning tools and services.
• Third-party service providers and partners that integrate with GuardianRide’s apps.
• Third-party vehicle suppliers, including fleet and rental partners.
• Autonomous vehicle partners that provide rides on GuardianRide apps.

4. With GuardianRide subsidiaries and affiliates

We share data with our subsidiaries and affiliates to help us provide our services or conduct data processing on our behalf.

5. For legal reasons or in the event of a claim or dispute

GuardianRide may share your data if we believe it’s required by applicable law, regulation, operating license or agreement, legal process or governmental request, insurance policy, or where the disclosure is otherwise appropriate due to safety or similar concerns.

This includes sharing data with law enforcement officials, public health officials, other government authorities, insurance companies, third-party fleet partners, or other third parties as necessary to enforce our terms and conditions, user agreements, or other policies; to protect GuardianRide’s rights or property or the rights, safety or property of others; or in the event of a claim or dispute relating to the use of our services. In the event of a dispute relating to use of another person’s credit card, we may be required by law to share a user’s data, including trip or order information, with the owner of that credit card. For more information, please see GuardianRide’s Guidelines for United States Law Enforcement.

We may also share data with others in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company.

F. Data retention and deletion

GuardianRide retains your data for as long as necessary for the purposes described above. Users may request account deletion through the GuardianRide apps and websites.

GuardianRide retains your data for as long as necessary for the purposes described above. Those periods vary depending on the type of data, and the purposes for which we collect and maintain it.

For example, we retain your data:

• for as long as you maintain your GuardianRide account (i.e., the life of your account, or “LOA”) where it is necessary in order for GuardianRide to provide its service. This includes account information, like your first and last name, email, phone number and payment information.
• For 7 years from collection (unless you first delete your GuardianRide account) if necessary for purposes of GuardianRide’s tax, insurance, legal or regulatory requirements; subject to GuardianRide’s legitimate interests in defending against, or asserting, legal claims; or where necessary for purposes such as research and development.
• For only as long as required to enable specific services or features. For example, if you submit an image of your ID to verify your age for alcohol delivery where required by law, we delete such images within 48 hours unless longer retention is required by law.

The following table lists GuardianRide’s retention practices with respect to categories of data described above. GuardianRide may retain data for longer, or shorter, than the periods described below where required by law.

Where GuardianRide does not need to retain your data in order for GuardianRide to provide its services, or for purposes of our tax, insurance, legal or regulatory requirements, we will delete your data once no longer necessary for the purposes for which we collected it. Such periods vary depending on the type of data and the purposes for which we collected it. For example, we generally delete certain information that we use to display personalized marketing and advertising to you after approximately one year, if not sooner.

Following an account deletion request, we delete your account and data, except as necessary for purposes of safety, security, fraud prevention or compliance with legal requirements, or because of issues relating to your account (such as an outstanding credit or an unresolved claim or dispute). For example, if you are banned from GuardianRide’s services because of serious fraudulent or unsafe behavior, GuardianRide will retain your data after an account deletion request to prevent you from re-obtaining access to GuardianRide’s platform.

The data that we retain in such situations varies depending on the purpose for the retention. For example, if we retain your data due to fraudulent behavior, we will retain the data relating to such behavior, and the data that we need to prevent you from further accessing GuardianRide’s platform, which may include your account information, identity verification information, transaction data, and user content and communications data. Similarly, if you are involved in an incident while using GuardianRide that may lead to litigation or an insurance claim, we will retain the data that is potentially relevant to such litigation or insurance claim.

We generally delete data within 90 days of an account deletion request, except where retention is necessary for the reasons described above.

A. Data controllers and Data Protection Officer

GuardianRide, LLC. is the sole controller of the data processed by GuardianRide when you use GuardianRide’s services globally, except where it is a joint controller with other GuardianRide affiliates.

GuardianRide, LLC. (“GL”) is the controller of the data processed by GuardianRide when you use GuardianRide’s services globally.

B. Updates to this Privacy Notice

We may occasionally update this notice. If we make significant changes, we will notify you in advance of the changes through the GuardianRide apps or through other means, such as email. We encourage you to periodically review this notice for the latest information on our privacy practices.

Use of our services after an an update constitutes consent to the updated notice to the extent permitted by law.